Robert McDonald

Robert is a seasoned operational leader with a deep passion for building technology that simplifies business and empowers teams. His extensive real-world experience comes from C-suite roles, including Chief Operating Officer for major brands like Animates and Vetcare, and managing large-scale retail networks for Z Energy, where he oversaw approximately 240 sites nationwide.

This background, which also includes senior roles at Bunnings and Starbucks, gives him a unique perspective on driving business performance through operational excellence.

What truly sets Robert apart is his unique ability to translate complex business needs into simple and effective software solutions. He has personally developed a wide range of business systems focused on core operational management, including tools for Business Intelligence, Workforce Management, and Project Management with automated workflows. These systems are all designed to enhance efficiency and allow teams to focus on achieving outstanding results.

As a Web, Operations, and Systems Specialist, Robert is dedicated to helping Iridium’s clients leverage bespoke technology to build scalable, efficient, and highly successful franchise operations