Roll’d is Looking for Franchise Partners to Grow Its New Zealand Story

Fresh off opening its first three restaurants in Auckland, Roll’d (one of Australia’s best-known Vietnamese fast-casual brands) is entering its next phase of growth here, and it wants Kiwi operators to be part of it.

A Brand Built on Fresh, Fast Vietnamese Food

Founded in Melbourne in 2012, Roll’d has built its reputation on fresh Vietnamese food served fast, using family-inspired recipes and a menu that travels well across dine-in, takeaway, delivery and catering. Think banh mi, rice paper rolls, pho, bao, Vietnamese salads and noodle bowls, food that’s genuinely craveable, not just convenient.

New Zealand’s Next Wave of Roll’d Restaurants

Roll’d’s first New Zealand restaurants opened at Sylvia Park, Westfield St Lukes and Botany Town Centre, and the brand is now scaling up nationally. Available sites include Richmond in Nelson, Auckland CBD, Bayfair in Tauranga, Queensgate in Wellington, Christchurch, Queenstown and Wanaka, with two Auckland International Airport locations already under offer. Beyond this list, Roll’d is keen to hear from prospective partners with other suitable New Zealand locations in mind.

A Model That Adapts to the Location

One of the model’s biggest strengths is its flexibility. Restaurants can be adapted to suit shopping centres, shopping strips and other retail environments, provided there’s a steady flow of customers looking for something fresh and convenient. It’s a scalable concept, backed by established systems, processes and a pipeline of ongoing innovation, rather than a one-size-fits-all fit-out.

The indicative investment for a Roll’d restaurant sits between NZ$450,000 and NZ$600,000 plus GST, with the final figure shaped by the location, size and design of the store.

From First Conversation to Opening Day

Prospective franchisees are guided through a structured, step-by-step process. It starts with registering interest and an initial online meeting, before moving into a deeper look at the business model including due diligence, approval and legal documentation. From there, the focus shifts to store design, construction and training, all building toward opening day.

Support That Doesn’t Stop at Opening Day

Roll’d backs its franchise partners at every stage. The franchise team oversees the overall process, while the property team helps secure the right location, negotiate leases and manage store construction. Once open, operations and training support covers Roll’d systems, policies, recruitment and training, while the marketing team drives digital and local-store activity – support that continues throughout the life of the franchise relationship.

Is This the Opportunity You’ve Been Looking For?

For people with a genuine passion for hospitality, a knack for developing teams and the ambition to build a successful business, Roll’d offers a chance to get in early on an exciting stage of its New Zealand expansion. If you would like to learn more about becoming a Roll’d franchisee, use THIS LINK