How Kitchen Studio Supports Franchisees with Strategic Marketing

Kitchen Studio has built a robust and strategic marketing framework designed to generate high-quality leads and empower franchisees to convert enquiries into sales. By combining National brand campaigns with targeted local support, franchisees benefit from a steady flow of customer interest and the tools needed to turn that interest into results.

At the heart of Kitchen Studio’s National marketing strategy is a comprehensive program focused on driving traffic to the company’s website, with dual objectives of brand awareness and lead generation. Significant investment is made across digital platforms—Google Ads, social media—and above-the-line media, ensuring strong market visibility.

Recent campaigns, such as the Air New Zealand Mystery Break giveaway celebrating Kitchen Studio’s ninth consecutive Reader’s Digest Most Trusted Brand award, have boosted engagement and reinforced the brand’s credibility. Promotional offers, like 36-month interest-free finance through Q Card, further encourage potential customers to book a consultation.

Once a prospect lands on the Kitchen Studio website, they’re prompted to select their preferred showroom—directing the lead straight to the relevant franchisee. This seamless handover is where systems integration and personal customer service intersect. The key focus is converting the online enquiry into a showroom visit—an essential step, as Kitchen Studio reports a strong conversion rate from in-showroom consultations.

To support lead conversion, franchisees benefit from an integrated CRM system that tracks every customer through the sales and installation process. This gives franchisees full visibility and control over their sales pipeline.

Local Area Marketing (LAM) support is also a key part of the toolkit. Franchisees receive a suite of branded marketing assets and templates, including social media graphics, radio scripts, flyers, vehicle decals, and in-store signage—enabling them to run effective local campaigns while maintaining brand consistency.

Sales performance and conversion metrics are shared weekly across the network. This transparency allows franchisees to benchmark their results, while Kitchen Studio’s Operations Manager provides hands-on support where needed. Regular regional meetings, quarterly site visits, and an annual conference further strengthen engagement and operational excellence.

Franchisees also benefit from ongoing sales and design training. Regular Designer Training Days feature external experts and peer-led best practice sessions. The in-showroom experience—featuring fully built kitchens, laundries, sculleries, and wardrobes—paired with skilled design consultants, reinforces the brand’s premium positioning and supports conversion.

Through the combination of strong national marketing, local promotional tools, CRM infrastructure, and continuous training, Kitchen Studio provides a highly supportive environment for franchisees to grow their businesses and succeed.