Why Lorcan Kenny Built Pro Waterblasting

For Lorcan Kenny, Pro Waterblasting was never just about cleaning houses, driveways or commercial buildings. It was about building a business that worked – for customers, for franchisees, and for the people behind the brand.

Like many business owners, Lorcan understands the pressure that comes with running something of your own. The hours can be long, the responsibility is constant, and it can be difficult to step away when everything depends on you. But that is also part of what shaped the vision for Pro Waterblasting. Lorcan did not want to simply create another owner-operated trade business. He wanted to build a system that could give people the independence of business ownership, while also giving them structure, support and a better chance of achieving balance.

That idea is at the heart of the PRO Waterblasting franchise model.

The business itself was built around a service that people genuinely need. Homes, driveways, decks, gutters, roofs, fences and commercial buildings all require ongoing exterior care. When the job is done well, the results are immediate and visible. Customers can see the value straight away – and that creates the foundation for repeat work, referrals and long-term local relationships.

But Lorcan also saw that a good service business needs more than hard work. It needs systems. It needs training. It needs marketing. It needs quoting processes, customer management, brand consistency and operational support. Over time, the cleaning techniques, customer service standards and practical business processes developed within Pro Waterblasting became the basis for something much bigger: a franchise network.

That is where the opportunity becomes exciting.

Rather than expecting franchisees to start from scratch, Pro Waterblasting gives them a platform to build from. Franchisees receive practical training, brand support, marketing systems, administration support and guidance around how to operate professionally from day one. The aim is to help good people get into business with confidence, even if they have not previously worked in exterior cleaning.

For Lorcan, franchising is also about scale. His vision has been to build a nationwide brand – one that can serve customers across New Zealand while creating genuine business ownership opportunities for motivated local operators. Each franchisee has the ability to develop their own territory, build a local customer base, and grow the business over time.

That growth can start with one person, one vehicle and a strong work ethic. But the model is designed to allow franchisees to build beyond that. As demand grows, there is the potential to add capacity, build a team, expand into more commercial work and create a more valuable business asset.

This is what makes PRO Waterblasting different from simply buying a job. The opportunity is not just to be busy. It is to build something.

Lorcan’s motivation comes back to a simple idea: business should create opportunity, not just pressure. It should give people the ability to work hard, earn well, serve customers properly and still build a life around the business – rather than having the business consume everything.

That is why Pro Waterblasting has been structured around practical support, clear systems and large exclusive territories. It gives franchisees room to grow, while giving customers confidence that they are dealing with a professional, recognisable brand.

For people looking at business ownership, that combination matters. You get the independence of running your own operation, but with the backing of a brand that has already done much of the groundwork.

Lorcan built Pro Waterblasting because he saw a better way to grow a service business – one based on quality work, strong systems, local ownership and long-term opportunity.

And for the right franchisees, that vision is now becoming their opportunity too.