How To Find Your Perfect Franchise Match - Iridium Partners
How To Find Your Perfect Franchise Match
General News

Friday, 2 September 2022

How To Find Your Perfect Franchise Match

There is no one-size-fits-all when it comes to buying a franchise. Diversity is the name of the game, and the same goes for a franchisee looking to find fulfilment and success in a business they love.

While nuanced, it is possible (and recommended) to find a brand that is just right, based on categories like buy-in price, skills and training, and lifestyle aspirations.

Here’s how to do it:

It Starts With You

To begin, let’s see if we’ve got this right.

You’re a hard worker. 

You have skills to utilise, but perhaps for yourself, rather than a faceless organisation. Or you enjoy your current role but are looking for an opportunity to change things up for lifestyle reasons. 

Or, you’re interested in relocating with a career plan and support rather than a headfirst dive into the unknown?

Are we ticking some boxes?

If so, please, read on.

In a world where there is something for everyone, it’s beneficial to ask these questions:

  • What skills do I bring? 
  • What are my financial restraints?
  • How can I reach my financial goals? 
  • Do I have time and location parameters?

And now, for your potential match.

Let’s paint a picture of what success might look like for you in your future business.

What do you love, and what do you value? For example, is interacting with the community a passionate pass-time? Do you search out sustainable products by default or go nuts for supply-chain logistics? Keep the following points in your mind when it comes to examining your possible matches.

  • $: How much is buy-in? An essential consideration when it comes to buying anything. Does it fall within your price range?
  • Values: Do you align with the brand and its product or services? 
  • Skills: Required and desired. Does the franchise require a particular specialisation or skill set? Such as a higher level of business understanding or management experience. 
  • Location. Are you looking to be amongst the urban sprawl, or is a close-knit rural community more your speed? Note that it doesn’t have to be your current location. If you work with us, we have a range of support available to help with relocation. 

Creating this picture of who you are as a business prospect makes it easier to find a franchise to suit.

Brand Personalities And How To Spot Them

Here are three different franchise personality profiles. Use these categories in your research, or if these are ticking the boxes for you, feel free to learn more on our franchise opportunities page.

Streetwise Coffee

Profile: Trendy, community-loving coffee carts providing friendly service, great coffee, and ethically sourced beans.

Seeking: An independent, people-person, who loves an early morning, this is a must. No previous skills in hospitality, or even coffee, are required. Just a love of the stuff is the right stuff.  

  • Startup Price Indicator:
  • Mission: Providing exceptional coffee, day in, day out. 
  • Motto: Choose your coffee wisely. 


Profile: A heartwarming, (and belly-warming) business at the centre of the community. It’s about more than just selling a product. The magic happens in relationship building and working as a team.

Seeking: A dedicated team player, not afraid to get stuck in… mud that is. Saturday morning sports is a popular haunt for some of our most valued customers. So naturally, that’s where our Pie Vans like to hang out. No managerial or culinary experience is required. You learn as you go and have the support system to do so

  • Startup Price Indicator: $$
  • Mission: Bringing pies to the people.
  • Motto: Creating happiness from the first bite.

Guthrie Bowron

Profile: A household name, a well-established business, and a medium-sized operation offering growth opportunities for the business-minded buyer. 

Seeking: A creative and determined individual looking for excellence. A bit of business acumen is vital for this role, but it welcomes a diverse range of skills, experience and industry backgrounds. 

  • Startup Price Indicator: $$$
  • Mission: Providing design inspiration to kiwi homes.
  • Motto: New Zealand’s trusted decorating specialists.